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Okeanos Foundation for the Sea
Trashtag Post

This post was the start of a multi-week social media campaign I planned at Okeanos Foundation for the Sea. The idea was to hop on a really popular tag trending on social media. That tag was called the Trashtag and it dealt with people doing local cleanups in their areas. We started our campaign by showing multiple images of Marshall Island beaches ravaged by garbage.

Okeanos Trashtag Response

In the second week of the campaign, we highlighted our clean-up efforts and what we are doing in response to the previous posts. All our posts made references to the Trashtag hashtag.

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Trashtag Media Response

After our Instagram posts gained some traction. Our nonprofit organization was contacted by a CNN staff writer asking permission to use the post I created in their story.

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